In decidedly not groovy and unexpected news, Starz has canceled Ash vs The Evil Dead and the forthcoming season three finale will now serve as the series finale. President of Programming for Starz, Carmi Zlotnik, made the announcement and promised the series would bow out with a "bang, and a splat".

“Ash v Evil Dead has taken audiences on a wild ride for three seasons thanks to the fantastic performances and creative efforts of Sam, Bruce, Rob and the entire cast and crew. We are proud to send the show out with a bang…and a splat."

In a separate statement, Ash star and producer Bruce Campbell thanked fans and Starz for their support of the show;

"Ash vs Evil Dead has been the ride of a lifetime. Ash Williams was the role of a lifetime. It was an honour to reunite with Evil Dead partners Rob Tapert and Sam Raimi to give our tireless fans another taste of the outrageous horror/comedy they demanded. I will always be grateful to Starz for the opportunity to revisit the franchise that launched our careers."

After a break for 23 years, Bruce Campbell and Sam Raimi returned to the world of The Evil Dead with a small screen sequel the fans had been dying to see. Fully loaded with buckets of blood, dark comedy, and plenty of boomstick action, Ash's return was a triumph and a second season was swiftly ordered. While not a rating giant, Ash had an army of loyal fans worldwide, but its US numbers had been on the decline this year.

On the more positive side, Campbell and Raimi have previously commented that a fourth Evil Dead movie could happen if the TV series got canceled. Back in February, Campbell spoke to EW about the possibility of Ash returning to the big screen, and it won't be another 23-year wait.

"We're going to see what the TV gods have in store for us. We're ready either way. If they take us off the air, we can think about another movie. And if they don't, we can just keep plugging away."

Regardless of what the future may hold for Ash Williams, I for one am grateful we got to see him again in a trilogy of seasons that felt authentically Evil Dead.