Batman v Superman: Dawn of Justice took a heroic $420 million worldwide over the weekend and set a new March record at the US box office. Zack Snyder’s superhero grudge match grossed more than $166 million in the US despite a profoundly mixed response from fans and critics. Aided by a marketing budget of $150 million everybody and their mum knew that these two superhero titans were squaring off against each other.
The epic haul clocked the $152 million that the first Hunger Games took back in March 2012 and is officially the biggest weekend for a movie based on a DC comic book character. Typically, superhero movies tend to have a minimum of a 50% drop in admissions in the second week depending on how positive (or negative) the word of mouth is. Unlike your average Marvel movie, reviews for Dawn of Justice have swung wildly from “the best superhero movie of all time” to “the worst thing ever committed to film”. Having seen the movie I can reveal that neither of those statements is accurate (have you forgotten about Fantastic Four already?), but I wouldn't call it a creative success.
At this stage, it does appear as though Batman v Superman will go on to become the 25th member of the $1 Billion Movie Club, ironically Warner Bros need this flick to hit that mark to justify their upcoming slate of DC projects.
There was only one other new release in US cinemas over the weekend with My Big Fat Greek Wedding 2 coming in third place. Arriving 14 years after the first movie took the box office by storm, the belated sequel grossed more than $17.8 million including Thursday night previews. Released back in 2002, My Big Fat Greek Wedding went on to make $241 million in the US alone thanks to strong word of mouth. The sequel won’t come close to matching that original’s success, but it should still turn a tidy profit by the time it finishes showing in cinemas.