Having worked in the industry for film, I know how hard it is to shape the hearts and minds of big companies and get them to do something out of the box. There are legal departments, product managers, marketing departments and a whole host of people who work behind the scenes who can be your greatest ally or enemy. Sometimes the work involved in making one thing happen can be bigger than one person and needs all these parts working together. Deus Ex: Mankind Divided has put all these parts to work and have come up with marketing at its best!

Headed to Xbox One, PS4 and PC on February 23, 2016 Deus Ex: Mankind Divided will bring gaming fans around the world to the franchise and closer to the product managers hearts... Pre-order incentives when targets are met, it's a money machine waiting to be kicked in to action and as fans of the franchise and of the industry Square Enix have made us smile from ear to ear! 

Check out the video below to discover how to augment your pre-order.

Augment Your Pre-Order Campaign Details:

TIER 1 – ONE ITEM PER PRE-ORDER (UNLOCKED FOR EVERYONE ON AUG. 31)
Choose between three Starter Packs that cater to stealth, aggressive or nostalgic players.

  • Intruder Pack - Provides a custom-skinned version of Adam Jensen's trench coat and pistol with a silencer, laser sight, recoil and accuracy upgrades. Other bonuses include two EMP grenades, five packs of 10MM pistol ammo, 1000 credits and a Praxis point for early augmentations.
  • Enforcer Pack - Includes a custom-skinned version of Adam Jensen's combat armor and combat rifle with a holosight, reload and capacity upgrades. Players will also receive two HE grenades, five packs of 5.56MM combat rifle ammo, 1000 credits and a Praxis Point for early augmentations
  • Classic Pack - Grants access to Adam Jensen's iconic combat armor, trench coat and revolver from Deus Ex: Human Revolution. Players will also receive an extra pack of revolver Ammo.

TIER 2 – ONE ITEM PER PRE-ORDER
Pick between one of two bonuses that further immerse players into the game world – a digital art book that shows the aesthetic of the game, or a digital OST sampler with six tracks from award winning composer Michael McCann.

TIER 3 – AVAILABLE FOR EVERYONE
Unlock the “Desperate Measures” pre-order mission in which Adam returns to the epicenter of the Ruzicka Train Station explosion and must rely on his augmentations and covert operative skills to unveil the true culprit responsible for the bombing.

TIER 4 – ONE ITEM PER PRE-ORDER
Get an in-depth look at the Deus Ex universe with a digital comic book that dives deeper into the game’s global conspiracies, or with a novella that follows iconic characters from Deus Ex: Human Revolution with new and unknown details on their lives.

TIER 5 – AVAILABLE FOR EVERYONE
For the first time in the franchise’s history, if players meet this tier, the game will release four days before the official release date.