And they’re off! Sidekick Cycle, the inaugural mobile game from Global Gaming Initiative, is now available for download on iOS platforms. The title marks the beginning of GGI’s mission to build gaming experiences that connect digital-world customers to real-world causes. For every 387 downloads of Sidekick Cycle, GGI purchases one bicycle for a child in an impoverished community.

App Store Link: http://appstore.com/sidekickcycle

Sidekick Cycle is a one-touch downhill biking game where the player blazes a trail to victory on over 30 tracks in Africa and North America. Skills and bravery are needed to endure hazardous terrain while pulling off gravity-defying tricks and delivering bikes to kids in need. Bikes can be customized with an assortment of helpful Sidekick companion animals, each of which offers its own distinct ability, allowing users to customize their tactics by combining different powers for extraordinary results. Players can also personalize their avatars and rides.

This is more than an addictive game, it is a vehicle to make a positive impact in the world. By purchasing Sidekick Cycle, players contribute: Global Gaming Initiative takes 50% of the proceeds from sales of the game and donates them to World Bicycle Relief, a non-profit group that has given over 120,000 locally assembled bikes to students, disaster victims and healthcare workers in Africa since 2005. The title also aims to raise awareness of the fact that bikes can make sure a kid attends school every day, as well as provide daily healthy activity. Global Gaming Initiative’s mission is to connect communities all over the world to make a difference.