Friends? You can't  quantify their worth but you can always rely on true friends to be there when you need them. The magic of Roald Dahl lives on through his words and in THE BFG he captured true friendship that survives all even when all hope is lost.  Entertainment One UK this week release the first teaser poster for this amazing adventure, brought to the big screen by Steven Spielberg.

It's a little bit brave to be using the giants tone of voice on the poster at this early stage but good on 'em...

"The BFG” opens in cinemas on July 22nd 2016, the year that marks the 100th anniversary of Dahl’s birth.

The talents of two of the world’s greatest storytellers – Roald Dahl and Steven Spielberg – finally unite to bring Dahl’s beloved classic “The BFG” to life. “The BFG” is the exciting tale of a young London girl and the mysterious Giant who introduces her to the wonders and perils of Giant Country.  “I think it was kind of genius of Roald Dahl to be able to empower the children. It was very, very brave of him to introduce that combination of darkness and light,’ and being able to do scary, but also be redemptive at the same time and teach a lesson, an enduring lesson, to everyone, it was a wonderful thing for Dahl to have done, and it was one of the things that attracted me to want to direct this Dahl book,” says Spielberg. Based on the beloved novel by Roald Dahl, “The BFG” (Big Friendly Giant) was published in 1982 and has been enchanting readers of all ages ever since.  Dahl’s books, which also include “Charlie and the Chocolate Factory,” “James and the Giant Peach,” “Matilda” and “Fantastic Mr. Fox,” are currently available in 58 languages and have sold over 200 million copies worldwide. Originally created as a bedtime story, “The BFG” was Dahl’s own favorite of all his stories. “It was very important for us to be loyal to the language,” says Spielberg, “and the great writer Melissa Mathison, who also wrote ‘E.T.: The Extra-Terrestrial,’ wrote “The BFG.”