The Moo Man is a documentary on raw organic dairy farmer Steve Hook, whose life on his farm is mostly spent taking good care of his cows. Throughout the slice-of-life documentary we see Hook and his family herding cattle, birthing calves, bottling and delivering their organic milk, and even heading to Eastbourne for a photo shoot. It's these bits that make up the most of the film, small segments that form the whole, as spring turns to sumer turns to autumn and winter, cows birth, cows die, some become meat, some are great at producing milk, and the attitudes of the Hook family remain upbeat and friendly to their animals, whilst facing an economic crisis that sees supermarkets undercutting the farming sector on dairy prices, and struggling to really make ends meet one their own ventures.

Whilst the film ends with text asking the audience to support local farmers, the film isn't quite as political as that, most of it is a comfortable, relaxing, glacially paced series of moments in a year on a farm, with the often miserable English weather and large open fields making for the snapshots of England that most will remember from one holiday or another. Steve Hook is an enjoyable figure on screen, he has a jolly attitude, and tries his best, but the film does falter under the fact that without a solid through-line it is purely a series of moments, most a tad on the tedious side, to be of any real interest to an audience. Like an extended episode of Countryfile, The Moo Man (Why the title? Who knows?) meanders around pretty images of the country and animals being generally loud and going off on their own. A happy story here, a few sad stories and a lot of shots of birthing cattle make The Moo Man an oddity, not quite palatable or intriguing, but not an obnoxious experience, just not really an experience at all. Pleasant, but not engagingly so.