London can be a hub of activity from pop up shops to menu's dedicated to our favourite gruesome TV shows. Working in PR it appears to be the central point for the majority of PR activity in the UK but... sometimes a distributor or client will throw money at something which allows creativity to flow freely and while Star Wars probably comes with some insane approval red tape, what Disney Infinity 3.0 has done is immense and gave Londoners something to gaze at in awe and for geeks to dribble over from a distance.

Check out these kick-ass images below of the Tranch Rune scene from the original Star Wars film trilogy recreated in immersive 3D form. This is immense and it's 15 metres long!

Disney Infinity 3.0 is the latest installment in the highly successful "toys-to-life" franchise, bringing together characters from across The Walt Disney Company for the ultimate family gaming experience.

The Star Wars Rise Against the Empire Play Set allows fans to embark on galaxy-spanning missions with legendary Jedi Luke Skywalker, Rebel leader Princess Leia Organa, heroic smuggler Han Solo and his trusty co-pilot Chewbacca to help defeat Darth Vader and overthrow the evil Galactic Empire. Featuring non-stop action, players can explore open world planets like Tatooine on foot or on a Bantha, take down AT-AT walkers aboard a snowspeeder on Hoth, out-maneuver stormtroopers on a speeder bike on Endor, and partake in epic space battles in an X-wing Starfighter to destroy the Death Star.

Disney Infinity 3.0: Play Without Limits is rated PEGI 7 and developed by Avalanche Software in partnership with Ninja Theory, Sumo Digital, Studio Gobo and United Front Games. A Disney Infinity 3.0 Play Set based on Star Wars(tm): The Force Awakens will also be available later this year, as well as additional Star Wars character figures and Power Discs.

For additional information, please visit www.disney.com/infinity and www.youtube.com/DisneyUK