Every good online based adventure needs a good hook to get the gamers investing and Transformers Universe is no different offering up all sorts of goodies.

Of course dependent on how much you are willing to spend, dictates your status in the game and how much swag you walk away with to get you ahead of the curve when the game launches. It's an MMO with big stompy robots and a move franchise that's still going strong, why would you not want to play as an Autobot or Decepticon? It seems ridiculous to think that anyone would walk away from this opportunity!

Jagex Games Studio, makers of the multi-award winning fantasy MMORPG RuneScape, and global toy and games company Hasbro Inc., today announced the launch of the TRANSFORMERS Universe Founders program, giving TRANSFORMERS fans a chance to be immortalized in the Founders Honor Roll, reap in-game rewards and currency (‘relics’), the opportunity to secure a strictly special edition TRANSFORMERS Universe figurine, as well as other high-value extras.

There are four available packs on offer to players – bronze, silver, gold and cybernite – and all Founders will be immortalized in the Founders Honor Roll. The packs themselves are competitively priced, with full details now available at http://www.transformersuniverse.com/founders-pack, and offer players scalable value-added extras.

The extras are fully dependent on the pack purchased, but will range from equipment bundles, warrior upgrades and in-game tools, through to exclusive warriors and body kits. Founders will also be awarded in-game currency; season passes; free access to timed-exclusive warriors at launch and other in-game bonuses. For those Founders taking advantage of the top level cybernite pack they will receive a 50cm tall TRANSFORMERS Universe figurine that has been specially commissioned for the game, with a very limited worldwide run.

All Founders packs, of varying levels of value and content, are priced accordingly and are available for purchase immediately, guaranteeing all Founders a place on the Founders Honor Roll along with an exclusive Founders forum avatar immediately on purchase. Full details, including pricing, can be found at www.transformersuniverse.com/founders-pack.