From Wikipedia, the free encyclopedia. Percy Robert Miller (born April 29, 1967), better known by his stage name Master P or his business name P. Miller, is an American rapper entertainer and entrepreneur. He is the founder of the popular label No Limit Records, which was relaunched as New No Limit Records through Koch Records after the label went bankrupt. He also founded two other labels: Guttar Music Entertainment & Take A Stand Records. He has also recently founded No Limit Forever Records. He is also the founder and CEO of P. Miller Enterprises, an entertainment and financial conglomerate and Better Black Television. Miller gained fame in the late 90s with the success of his group TRU & his fifth album Ice Cream Man, which contained his first single Mr. Ice Cream Man. In 1997, after the success of one his biggest singles to date, Make Em Say Uhh!, went platinum, Miller grew farther in popularity.