Movie-to-game tie-ins are often the bane of my life. Sadly, my love of film and videogames don’t exactly go hand-in-hand, and in more cases than usual over the last decade or so, they simply don’t work. The latest Spider-Man game based on Marc Webb’s reboot was decent, it’s the exception. But this is Madagascar, the target audience is an easier audience and in that, expectations are low. Very, very low.

The plot follows that of the latest film, Madagascar 3: Europe’s Most Wanted. Alex, Marty, Gloria and Melman attempt to find their way back to New York when they’re roped into taking part in a circus troupe around Europe. Cue Circus Afro and a dozen awkward animal-related stunts, in game form nonetheless.

There have been game adaptations of the franchise since the first hit out screens back in 2005, so for another to hit our shelves is merely expected. Though, time has passed, so expectations normally arise that through the timeline of gradually improved videogame tie-ins, wit and intelligence would be used to produce something worthwhile. Sadly, it’s all about the money.

To best describe Madagascar 3, the videogame, is to merely state that it’s for nobody aged six and above, despite a few newly-introduced game ethics that would aim for a more mature audience to work it correctly. To play this at an advanced age will have you sighing repeatedly as you attempt to complete dreary missions brimming with grating one-liners and an absent enthusiasm to play for more than five minutes.

However, this isn’t made for an advanced audience. The appropriately aged gamer will be fixated with the easy game play and bright, defined graphics that exude the most professionalism, especially when captivating the architectural importance that Europe has to offer. The main story mode will have the player running around frantically with an option for a two-player schematic, ably weaving between two characters that each have their own specified technique that furthers the mission. This is the aspect that the younger audience will struggle with as I personally found it a nuisance from the moment the level began.

To give the game justice the review should be written by someone whose patience doesn’t run thin by the first level, but beautifully rendered graphics and story mode and side mission levels to boot, the expected audience will have a ball. Then after, see the film. It’s a must!