Bryan Singer is busy directing what could be his final visit to the X-Men universe, with production well underway the first official images have now been released via Entertainment Weekly. The stills from the movie show us a distraught looking Magneto (Michael Fassbender), Xavier (James McAvoy) using Cerebro and Mystique (Jennifer Lawrence) with Quicksilver (Evan Peters) sharing a gaze.

The centrepiece of the exclusive images was our first real look at Oscar Isaac as ancient mutant (and main villain) Apocalypse. As soon as the Ex Machina actor was cast as the colossal Apocalypse, fans have been wondering how this character will be reimagined for the big screen. Oscar Isaac is unrecognisable in the getup and is joined by Betsy Braddock aka Psylocke (Olivia Munn) and Ororo Munroe aka Storm (Alexandra Shipp). 

Footage from the forthcoming sequel was shown at Comic Con last week, some less than respectful attendees posted the footage online much to the annoyance of 20th Century Fox. There is a theory that these low grade ‘leaks’ are engineered by movie studios to ramp up publicity. Call me naive, but I choose to believe that’s not the case, and X-Men producer Hutch Parker offered his take on the situation. 

“The problem with the theory about the marketing is, I don’t actually think it’s good marketing. Leaking footage a year in advance of a movie’s release is not such a good thing. The reason you don’t see footage out that far is you run the risk of it getting stale. Generally speaking, and I can’t speak for other studios — I can’t even speak for Fox any more — but I don’t believe their intention is [for footage to be leaked]. I think their intention is to get the most important opinions and opinion-makers in this community engaged in the promise of what’s coming.”

Marketing a major movie (or any movie for that matter) is no easy thing, you might think an established franchise sells itself, but in many ways they have to work harder to retain their audience. I have a bit of an issue with modern movie trailers, in a bid to capture our imaginations we are shown way too much of the movie before buying a ticket. The recent Terminator sequel dropped a huge plot twist in its second promo, and The Amazing Spider-Man 3 had so many trailers you felt you had already seen the whole movie. Maybe someday a balance can be struck between fans and studios to hold back on the spoilers.

Also starring Sophie Turner as Jean Grey, Ben Hardy as Angel, Tye Sheridan as Cyclops and Rose Byrne reprise her role as Moira MacTaggert from First Class. X-Men Apocalypse hits cinemas on May 27, 2016.