If you're anything like 70% of the people I know, then you either presently or at one point in your life have had an iOS device, and that means that you know something of Apple announcement made earlier this week. 

Basically, Apple made several announcements this week regarding new releases both in terms of software and hardware, so let's get down to the nitty gritty of it.

iOS 7.1 

Release Date: September 18, 2013
Price: Free
Platforms: iPhone 4+, iPad 2+, iPad mini, iPod touch (5th gen+)

What's new: Over 200 new features, including a new control centre, multitasking, improved camera control, free software (specifically Pages, Numbers, iMovie. Keynote and iPhoto) among others. 

Where you can learn more: Apple's website

iPhone 5c

Processor: A6 Chip
Weight and Dimensions:
  • Height: 4.90 inches (124.4 mm)
  • Width: 2.33 inches (59.2 mm)
  • Depth: 0.35 inch (8.97 mm)
  • Weight: 4.65 ounces (132 grams)
Colour Options: White/Pink/Yellow/Blue/Green
Prices (based on 2 year contract)

16 GB - $99

32 GB - $199

What's new: This entry level iPhone is basically an iPhone 5 with a software upgrade and a price drop. There's nothing particularly flashy about it, but since they stopped selling the iPhone 5, this is Apple's current gen entry level phone.

Where you can find out more: Apple's website

iPhone 5s

Processor A7 (64-bit chip) and M7 motion coprocessor
Weight and Dimensions
  • Height: 4.87 inches (123.8 mm)
  • Width: 2.31 inches (58.6 mm)
  • Depth: 0.30 inch (7.6 mm)
  • Weight: 3.95 ounces (112 grams)
Colour Options Silver/Space Gray/Gold
Prices (on a two year contract)

16 GB - $199

32 GB - $299

64 GB - $399

What's New: What makes the 5s an upgrade is the new processor which runs off 64-bit architecture, which means that there's a lot more processing power, which means a lot more speed. The graphics have also been ramped up, as seen when they demonstrated Infinity Blade on the phone. Of course, there are some other upgrades such as the fingerprint locking system, the iOS7 upgrade, and slow-motion capture for video in case any of you have ever said "I should capture this fail in slow-mo." Again, the colour options include gold, (the reason why is beyond me to say) silver, and space gray (as opposed to earth gray) but of course, maybe people will appreciate these options.

Where to find out more: Apple's website