Call me a cynic but with the Xbox One and PS4 on the way in the EU and Need For Speed Rivals being a launch title, this new trailer for the film adaptation starring Breaking Bad's Aaron Paul comes at a very fitting moment in time.

Even I'm on the edge as to whether or not to pick NFS: Rivals up as an Xbox One launch title and this trailer is putting me over the edge!

That however is by and by...  Need For Speed the movie arrives March 2014 and looks set to give Fast and the Furious a run for its money! Here we sit, with engines revving, we salute you Need For Speed and everything you stand for.

With revenge at the forefront of his mind, he gears up for the ultimate cross-country race heaving with adrenaline-charged muscle machines and high-octane super cars.  When his powerful rival (Dominic Cooper – The Devil’s Double) places a massive bounty on his head, the wheels are set in motion and the race is finally on.

Based on the most successful racing game franchise of all time, bursting with explosive action and exhilarating stunts, NEED FOR SPEED accelerates into cinemas on MARCH 14, 2014 by Entertainment One.

Don't try this at home. (Although not sure how the March 14th release will stand with gamers when Titanfall arrives that very day!)