Although the opening weekend total for the Paranormal Activity spin-off won’t come close to matching the success of the predecessors, the movie opened on a decent $8.7 million in the US and was on track to knock Disney’s Frozen off the top spot.
Unlike the other movies in the franchise this Latino spin-off is the first to be released outside of the traditional Halloween date, the previous entry was 2012’s Paranormal Activity 4 which underwhelmed at the US box office taking a franchise low $29 million in its opening weekend. Still, the budgets are low and the profit margin is still high so that means this is one supernatural franchise that will be milked for all it is worth. The Marked Ones came in second with an estimated $18.2 million amd Frozen added a cool $20 million to its near $300 million US total.
At the risk of sounding like a cynic, is there actually anything more to be done with found footage horror? Whilst this bargain basement sub-genre is the eternal friend of the low budget filmmaker, we’ve been inundated with grainy shaky camera horror movies ever since The Blair Witch Project so perhaps enough is enough now. Occasionally something as stone cold brilliant as Cloverfield or VHS comes along but the sad truth is that found footage usually equals headache inducing horror.
After taking a year off in 2013 Paranormal Activity will return to cinemas this halloween when the fifth official entry gets released.