Many Hollywood insiders were baffled when Star Wars, a mildly popular franchise that has never rendered multiple generations of otherwise right-thinking people incapable of critical thought, announced a seventh movie. Over the past two decades, very little had been written on the internet about Star Wars, and almost nobody had expressed their enthusiasm about excruciatingly minor details of the franchise, so it seemed risky to make a brand new movie. There was a strong chance it might be a massive failure and only make something like six billion dollars on its opening weekend.