In a small western town our hero Durango (Tab Hunter) delivers his prisoner to the jailhouse and then goes to the local saloon where the lady saloon owner Joanne has eyes only for him. But Durango only has eyes for his bride-to-be Lucy. Four masked men attack Lucy's father's farm and steal Lucy's dowry. They kill Lucy and her parents after the father strips the face mask from one of the bandits. A pocket watch is stripped from one of the bandits by Lucy's father and this is the only clue that Durango will have to revenge his love... With Joanne's help can Durango avenge himself?