Rueda was born in Madrid. Her father was a civil engineer and her mother was a ballet instructor. She is the second of three children; her siblings are named Chus and Violeta (Ms. Rodal). She and her family moved to San Juan, Alicante when she was a child because of her younger sisters asthmatic problems. She was married to Daniel Écija and had three children with him, Beliá (b.1994), María (b.1996) and Lucía (b.1998); unfortunately, their second child died of a heart disease as a baby. She is now a divorcée. When Rueda was 18 years old she moved to Madrid to study architecture, but she left the university when she met an Italian man whom she later married. Rueda returned to Madrid and worked as a salesperson and a model until she finally became a TV presenter.