William Remington Moses was born on November 17th, 1959 to actress Marian McCargo and businessman Richard Cantrell Moses Sr. Williams parents divorced when he was young. His mother met and married Alphonzo E. Bell, Jr. in 1970. Alphonzo adopted William and his three brothers. Alphonzo later became one of the most loved congressmen in California. Growing up on in a citrus farm in Ojai, California, he was not interested in showbiz until he met his brother Rick Moses agent and did a commercial for Sprite. Williams first movie opportunity came with Choices (1981). Shortly after that, his big break came - he read and won for the part of Cole Gioberti in the prime time series Falcon Crest (1981). He stayed there for 5 seasons. He also guest-starred in episodes of Fantasy Island (1977), The Love Boat (1977), Finder of Lost Loves: Maxwell Ltd: Finder of Lost Loves Pilot (1984), Hotel (1983) and Battle Of The Network Stars (1983-1985).