The show follows the staff at the fictional fashion magazine Blush. The show originally centered on Maya Gallo, played by Laura San Giacomo, a feminist writer, who reluctantly takes a job at the glamour magazine, owned by her father, the Donald Trump-like Jack Gallo played by George Segal (who in the story has a rivalry with Donald Trump). The cast includes womanizing (and usually over-sensitive) photographer Elliot DiMauro (Enrico Colantoni), and the heavy drinking and sexually promiscuous ex-model Nina Van Horn (Wendie Malick).